20 Reasons to start a podcast? Ok.
Researching reasons as to why you should start a podcast can result in a mixed bag of suggestions. The reason being is that it’s easy to mix marketing benefits and ‘reasons’ with personal ones. If I wanted to start my podcast, would I be interested in directing my audience to my services? Maybe, maybe not. It depends on my intentions for starting the podcast.
Personal reasons to start a podcast:
You’re passionate about a topic or have something to say
An easy platform to create content
You Can Create Long Form Content
Podcasting Can Help You Build a Personal Brand
Can be an alternate revenue source
Develop multiple different skill sets
There Are Minimal Start-Up Costs
Podcasting Can Be More Fulfilling Than Video
You want to use your free time productively
Marketing reasons to start a podcast:
You Can Re-purpose Your Content
You Can Target Your Audience Directly
There Is Less Competition Compared to Other Media Forms
The Platform Is Still Growing
Become an Industry Influencer/Thought Leader
Expand your Search Potential
Redirect traffic to your important pages
There Is Potential to Monetize
Miscellaneous reasons to start a podcast:
Can Enable You to Interview People You May Look up To
You Enjoy Connecting with Others
You enjoy helping others
Have a few more ideas? Share them with us!