How Much Does a Website Really Cost & How to Get Big Agency Results Without the Big Agency Price Tag
- Michael Cunniff
- Oct 1
- 4 min read
Written by Michael Cunniff, Founder of TheSuperAgency.com — 20 years of experience, over 250 websites developed
I often get asked, “Michael, how much should I expect to spend on a website?” The honest answer is: it varies.
A website can cost anywhere from $10-30 if you DIY to hundreds of thousands of dollars for custom enterprise builds. What matters is what you want the website to do, how much you handle yourself, and additional costs like payment processors, plugins, and graphics.
I’m Michael Cunniff, and over the past 20 years, I’ve built over 250 websites and managed countless branding campaigns. I’m a GoDaddy Pro, Wix Premier Partner, Fiverr Pro, Shopify Certified Partner, and WordPress Partner, both personally and at the agency level through TheSuperAgency.com.
Our clients don’t just get a website; they get a fully tailored digital strategy, branding, and content creation that elevates their business and positions them to win in competitive markets.
Our agency has worked with iconic brands in the luxury yacht market including VanDutch, VanQuish, Zeelander, Solaris, Nimbus, and Axopar crafting campaigns that have made a mark in the U.S. market. Beyond yachts, we’ve run campaigns for tech companies, e-commerce brands, and lifestyle businesses, always ensuring the work is custom, high-quality, and results-driven.
We understand that every business has unique needs based on their stage:
Startups: Require cost-effective solutions that maximize impact.
Standalone businesses: Need a polished, professional presence that can compete with larger players.
Established brands: Require ongoing strategy, optimization, and high-quality content to maintain and grow market share.
By qualifying clients carefully and designing custom strategies, we ensure that every campaign benefits from big-agency knowledge without the big price tag.
Website costs can be broken down into three main phases: initial build, hosting, and ongoing maintenance. For most small businesses, an informational, non-e-commerce website averages:
DIY build: $0–$450
Professional website design: $2,500+
Hosting and apps: $15–$150/month
Maintenance: $20–$100/year
DIY vs. Professional Build
DIY platforms like WordPress, Wix, or Shopify let you save cash but require time and technical skill. Many DIYers eventually need professional help to optimize templates or add custom functionality.
Hiring a professional can vary widely:
Minor adjustments or template tweaks: ~$200/hour
Full custom website design, mobile optimization, and integrated content: $2,500–$10,000+
Templates, graphics, and plugins can add to costs, and e-commerce functionality usually starts around $15–$30/month, with additional fees for payment processors and integrations.
Beyond the Website: Full-Service Digital Strategy
A website is only one piece of the puzzle. The most effective campaigns combine website development, SEO, content creation, and social media management. Here’s what full-service campaigns typically look like:
Service | Typical Monthly Cost |
SEO | $2,500 |
Content Creation (Video, Graphics) | $1,500–$3,500 |
Social Media Management | $1,500–$3,500 |
While the combined cost may seem high, dividing it across an annual retainer makes it manageable — often less than hiring a full-time marketing director.
Clients get:
A dedicated account manager
Custom, ongoing campaigns
A team of experts acting as an extension of their business
Our Approach: Big Agency Experience, Fraction of the Price
At TheSuperAgency, we’ve perfected a system over a decade:
Customized for Your Stage: Startups, stand-alone businesses, and established brands all have different needs. We deliver tailored campaigns to maximize your budget.
Long-Term Partnership: Most of our clients stay for years, leveraging our expertise for ongoing SEO, content, and social campaigns that grow with their business.
Annual Retainers: Predictable, manageable monthly payments give clients access to high-quality campaigns without the sticker shock of big agencies in New York, LA, or Miami.
Custom Branding & Campaigns: Every website, video, and campaign is unique. No cookie-cutter solutions — even for small budgets.
Our philosophy: premium branding doesn’t have to cost a fortune, but it should deliver results as if it did.
Whether you’re launching your first website, refreshing an existing brand, or managing an established enterprise, we structure our services to give you high-impact results without breaking your budget.
When you partner with TheSuperAgency, you get:
Proven expertise across multiple platforms: WordPress, Wix, Shopify, GoDaddy, Fiverr Pro
Luxury branding experience that resonates in competitive markets like yachting
Custom campaigns that maximize every dollar of your budget
Dedicated account management to complement your team
Long-term strategy for growth, not just a one-off project
So What's the Bottom Line?
Website costs and digital marketing investments vary widely, but with the right partner, they don’t have to be overwhelming. At TheSuperAgency, we help businesses maximize value, leverage expert strategies, and achieve results that rival high-cost agencies.
The question isn’t “how much does a website cost?”
The real question is: Can you afford not to have the right team behind your brand?
Ready to Elevate Your Brand?
If you’re serious about growing your business and want custom, high-impact digital strategy from a team that has delivered results for some of the most recognizable luxury brands in the U.S., reach out today.
Visit TheSuperAgency.com or connect with me personally on Instagram @dukesallday.
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