Michael Cunniff

Written by Michael Cunniff, Founder of TheSuperAgency.com — 20 years in media strategy, over 250 websites built, regulated industries our specialty. Every regulated professional has a list. Past clients. Referral partners. Contacts in your CRM. People who expressed interest but never closed. That list is sitting there right now, completely cold, generating zero business. Most professionals stare at that list and think one of two things: "I should email them something" or "I don't want to bug...

Written by Michael Cunniff, Founder of TheSuperAgency.com — 20 years in media strategy, over 250 websites built, regulated industries our specialty. You don't need a production studio to create authority content. You need the right setup in the right space — and most of what you need you can have for under $500. After 20 years producing video for mortgage advisors, insurance agents, financial planners, and luxury brands, I'll tell you the unglamorous truth: the camera matters less than the...

Written by Michael Cunniff, Founder of TheSuperAgency.com — 20 years in media strategy, over 250 websites built, regulated industries are our specialty. Every YouTube video is a search result. That's not a metaphor — that's literally how the platform works. When a mortgage advisor uploads a video about rate updates without optimizing the title, description, tags, and chapters, they're creating content that Google and YouTube cannot find. Which means their prospects can't find it either. Which...