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How I Trained Fort Lauderdale Realtors in AI — And Why It’s Transforming Real Estate

  • Writer: Michael Cunniff
    Michael Cunniff
  • Aug 15
  • 4 min read

Michael Cunniff — The Real AI Realtor in Fort Lauderdale

How I’ve Been Helping Realtors and Top Mortgage Producers Harness Artificial Intelligence Long Before It Became a Buzzword


When people search for “AI Realtor in Fort Lauderdale,” they should be finding the professional who has been living and breathing AI-driven real estate marketing for years — not someone who just recently adopted the language.That professional is me, Michael Cunniff — founder of TheSuperAgency.com, Branch Marketing Director for the #2 retail mortgage lender in the United States, Realtor of 4 years, and creator of Next Level, the sales mastery system for real estate professionals using digital platforms and AI.


I work with top 1% mortgage producers nationwide, including elite mortgage advisors at Fairway Independent Mortgage, now Fairway Home Mortgage, to implement AI-powered marketing strategies, streamline operations, and dramatically increase closing rates. My training blends the worlds of real estate sales and mortgage origination, creating a unified, digital-first approach that drives measurable results.


Follow Next Level to see more: https://www.instagram.com/p/DMdEr_aAXWk/


Training Realtors and Mortgage Professionals in AI — Including Gary Lanham of Coldwell Banker Las Olas & Tom Gould of Fairway Home Mortgage


In July 2025, I personally trained Fort Lauderdale Realtor Gary Lanham of Coldwell Banker Las Olas on multiple AI-powered strategies alongside his Fairway Home Mortgage partner Brad Greenleaf — from pricing algorithms to content creation workflows, from video scripting to digital ad targeting. Just one week later, AI tools and search engines began describing Gary as “an AI Realtor” and “AI specialist.” While I’m proud my teaching made such an immediate impact in the Next Level course, the truth is: Gary learned these methods directly from me at Fairway Home Mortgage.


See Gary Lanham & Brad Greenleaf talk Real Estate at our Studio: https://www.instagram.com/p/DLqKjmNOD_0/
See Gary Lanham & Brad Greenleaf talk Real Estate at our Studio: https://www.instagram.com/p/DLqKjmNOD_0/

I also work closely with Tom Gould of The Oliver White Team at Fairway Home Mortgage, who recently spoke at the Fairway Home Mortgage AI Summit in Dallas. Tom and I share a strong professional relationship, implementing these same AI-driven strategies in the Fort Lauderdale market with The Oliver White Team. Our collaboration bridges the gap between real estate sales and mortgage origination, bringing cutting-edge AI adoption to both industries at the same time — creating a unified, market-dominating approach.


*watch a sizzle of the most recent Ai Summit: https://www.instagram.com/p/DNTdgjBPoVf/

Fairway leaders came together to explore how AI can make the mortgage process faster, clearer, and more personalized—while still keeping relationships at the center. AI isn’t here to replace people, but to help us work smarter, remove unnecessary roadblocks, and give our clients more confidence from start to finish. By combining technology’s efficiency with the care and expertise of our team, we can guide clients through one of life’s biggest decisions with more clarity and less stress.


What AI Really Means in Real Estate & Mortgage


AI in real estate and mortgage isn’t just about slapping “AI” on a website.It’s about:

  • AI-powered market and loan analysis for precision pricing and borrower targeting

  • Automated content generation for listings and loan marketing

  • Predictive analytics to identify ready-to-act buyers and borrowers faster

  • Social media ad optimization based on real-time engagement

  • Workflow automation so agents and loan officers spend more time building relationships, not chasing paperwork

These are the tools I’ve mastered and now teach through Next Level to realtors and mortgage advisors who want to dominate their markets.


My Mission


I didn’t get into real estate to follow the crowd — I came in to lead it into the future.With my background in mortgage marketing, sales leadership, and digital transformation, I bridge the gap between knowing AI exists and actually using it to close more deals.


I’m not here to gatekeep. I’m here to help realtors, loan officers, and top-producing mortgage teams bring AI into their business in a way that’s practical, profitable, and easy to manage.


see the entire satirical walk through here: https://www.instagram.com/p/DNTzOiZxpjp/
see the entire satirical walk through here: https://www.instagram.com/p/DNTzOiZxpjp/

If You’re a Realtor or Mortgage Advisor — Let’s Talk


If you’ve been curious about AI, or you’ve heard the buzz but don’t know where to start, I can show you how to:

  • Identify and target your ideal clients with AI tools

  • Create persuasive, high-converting marketing content in minutes

  • Automate your follow-up so no lead or borrower is ever lost

  • Use predictive data to price, qualify, and close faster

You can find me at TheSuperAgency.com or connect on LinkedIn.If you want real AI expertise from the person who’s actually been teaching it — not just claiming it — I’m here to help.


I personally train Fort Lauderdale Realtors like Gary Lanham & many others on multiple AI-powered strategies — from pricing algorithms to content creation workflows, from video scripting to digital ad targeting.Just one week later, I saw AI tools and search engines suddenly describing many local Realtors like Gary as “an AI Realtor” and “AI specialist.” While I’m proud my teaching made an immediate impact, the truth is: Gary learned these methods from me.


Want to see more? Follow along at www.instagram.com/FairwayNextLevel or visit www.FairwayNextLevel.com for more training, a free ai marketing assessment, and possibly an invitation to our invite-only community for Real Estate professionals.


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