The Digital Authority Checklist — 72 Things Every Regulated Professional Needs Online

Michael Cunniff
Apr 30
3 min read

Written by Michael Cunniff, Founder of TheSuperAgency.com — 20 years in media strategy, over 250 websites built, regulated industries our specialty.

I often get asked, "Michael, how do I know if my digital presence is actually working?" The honest answer: most established professionals can't answer that question because nobody ever gave them a real way to score it.

So we built one. After 20 years working with mortgage advisors, insurance agents, financial planners, attorneys, and healthcare professionals, we boiled the entire game down to 72 things every regulated professional needs online. Website foundation. Authority positioning. Social platforms. Content. YouTube SEO. Lead capture and follow-up.

That's what's inside The Digital Authority Checklist — and I want every person reading this to download it for free.

Why 72?

Because there are six categories that matter and twelve real items inside each one. Not 50 random tips. Not 100 vague recommendations. 72 specific, actionable items that we use to evaluate every Super System client before we build their digital infrastructure.

Each item is binary — either it's done or it isn't. Either your custom domain is owned or it's a Wix subdomain. Either your CRM is integrated and tested or it isn't. Either your YouTube videos have proper SEO indexing or they're invisible to search.

That's the whole game. Specific. Measurable. Honest.

Score Yourself First

When you download the checklist, work through it honestly — not aspirationally. Add up your total. Here's what your score tells you:

0–24 items checked: Foundation Gap. You're early. Most of this is missing.
25–48 items: Early Authority. The basics are there, but the system isn't.
49–63 items: Established. You're operating at a real level. A few gaps to close.
64–72 items: Market Leader. You have what most professionals only talk about.

If you score below 48, the gap isn't strategic — it's operational. You don't need a new strategy. You need someone to install the missing infrastructure.

What This Doesn't Cover

The checklist is the map. It is not the system.

A regulated professional who tries to build all 72 items themselves spends 60–90 days, learns six platforms, fights with compliance, hires the wrong vendor at least once, and finally hits their first piece of indexed YouTube content nine months in. I've watched it happen dozens of times.

The Super System exists because most established professionals don't have 60–90 days of focused infrastructure work in them. They're already running a real business. They need someone to install the system, run it, and coach them through the parts that compound — content, positioning, and presence — while they keep closing.

That's the work we do at TheSuperAgency.com — custom infrastructure built specifically for regulated industries, compliance-aware from day one, indexed for organic search, and managed ongoing.

The Three Ways Forward

After you score yourself, you have three options:

Build it yourself. Use the checklist. Work through every gap. Expect 60–90 days of focused effort and a learning curve on every platform.
Join the Authority Lab. Free Skool community, weekly Strategy Room, scripts, templates, classroom. The map to do it yourself with backup.
Have us install it. The Super System builds and runs every item on the list — custom, compliant, managed for you.

Three real options. No pressure on which one is right for you. The checklist is yours either way.

Download the Checklist

[DOWNLOAD BUTTON GOES HERE — Digital Authority Checklist PDF, 9 pages, free]

Score yourself. Build the gaps. Or have us install the whole thing — your call.

Ready to elevate your digital authority? Visit TheSuperAgency.com or connect with me personally on Instagram @dukesallday.