01
FOR MORTGAGE ADVISORS.
Your name should
be the answer.
We turn proven expertise into the answers AI cites, search engines index, and real people trust, without paid digital advertising or hours lost learning new tech. Built for established producers, teams, and organizations ready to compound authority over time.
Apply ↗Selected client work
Real people.
Distinct authority.
Every advisor brings a different market, voice, and edge. The system makes that difference visible instead of sanding it into a template.
Ready to make your expertise the next authority story?
See what’s possible for youClient work spans advisors and teams at
home.com
movementMORTGAGE
movementMORTGAGEPublished & recognized
$2B+Marketing direction tied to real mortgage scale.
Since 2021, The Super Agency has executed marketing direction for professionals responsible for more than $2 billion in loans serviced.
Selected links & articles
Agency archiveThe Super Agency visual archiveVoyageMiamiLife & Work with Michael CunniffVoyageMIARising Stars: Meet Michael CunniffExplore the agency work and independent profiles behind the point of view.
The proof becomes the source
Useful gets discovered.
Four foundational YouTube videos begin a library of specific expertise that search engines can index and answer engines can understand.
The Authority System · AEO in action
Authority is becoming
the trusted answer.
SEO helps your market find you. AEO helps AI understand, surface, and cite you. GEO shapes how generative AI describes your brand. The Authority System builds all three into one practical operating rhythm.
Extract what you know.
We turn your deal knowledge, lived experience, market insight, and point of view into clear answers people and AI systems can understand.
Build answer-ready assets.
Four foundational videos, search-led pages, resources, scripts, prompts, and useful content create a structured body of work around your name.
Own the digital source.
Your custom website connects your brand, CRM, corporate tools, YouTube, conversion links, SEO, and AEO in one portable platform.
Create real conversations.
Distribution, collaboration, events, community, and relationship systems turn discoverability into engagement, referrals, and opportunities.
AI without the learning curve
You bring the expertise. We deliver the prompts.
You don’t need to chase every tool or become a prompt engineer. The Authority Lab teaches practical AI, then gives you tested prompts and ready-to-use solutions for the work already on your calendar.
The organic lead-generating website
Not theory. A proven conversion structure made yours.
Each website is custom to your brand and designed to work with the CRM, corporate support, links, and platforms you already use. Your authority stays portable, even when your company changes.
- Custom colors, logos, links, and three headshots
- Four foundational YouTube videos
- SEO indexing and answer-engine structure
- Existing CRM and corporate platform connections
- Company changes handled through logo and link updates
YOUR HOME. YOUR FUTURE.Make the next move clear.Mortgage guidance with a human point of view.
Media Days + content strategy · included
We own the gear.
You own the authority.
Every relationship begins with an hour-plus onboarding session to understand your voice, experience, goals, and journey. We then map each Media Day to your posting rhythm and next business conversations, training the speaker, capturing the expertise, editing the assets, and building the plan around a real human.
REC8K / 4KCinema-grade capture
Sony AlphaDJIInsta360RØDEAputureamaranNeewerGlide Gear
Camera bodies, pocket cameras, 360 capture, wireless audio, cinema lighting, teleprompters, support gear, and direct media storage are owned by The Super Agency, not rented for the day.
First session, in person.
Come to us or bring the production team to you. Travel requiring flights and hotel accommodations is quoted separately.
Remote capture, when ready.
Advanced clients with an existing setup can record Remote Media Days in 4K, upload to the cloud, and receive edited content packaged for their ecosystem.
Train the person, not just the camera.
We teach digital tools, speaking, interview formats, podcast strategy, and studio decisions across camera, audio, lighting, and teleprompter equipment.
Build a usable asset library.
Footage is captured to physical media, edited by the team, and turned into a practical supply of videos and posts, not an overfilled folder nobody uses.
Digital Asset ManagementActive clients only
Your marketing team, in your pocket.
Every finished asset stays available in your Dropbox-powered Media Library, itemized by title, content type, and month. Download from phone or desktop whenever you need something to post. You don’t need a Dropbox account.
The same organized folder your account manager uses A growing supply of approved, edited content Easy downloads without searching old messages
Client Media LibraryPhone + desktop access
TitleTypeMonthFile
Market UpdateEdited ReelMonth 03
Buyer QuestionVertical VideoMonth 03
Partner InsightSocial PostMonth 02
Need a timely edit?Upload the event or hot-topic video.
Notify your account manager. The team edits it and uploads the finished asset back into your library.
A cadence built around execution
Every 30 days is the target. Useful output sets the schedule.
Media Days may move into a 45 to 60 day rhythm based on experience, posting frequency, execution, and the amount of usable content already captured. One to two sessions per quarter is the minimum; four can be ideal when the strategy supports it.
30day target45 to 60day flex range1 to 2quarterly minimum
Your coach, Michael Cunniff
Media strategy built in the real world.
Michael owns TheSuperAgency.com and served for four years as Marketing Director with Home.com. He brings two decades of media, storytelling, positioning, and audience-building experience into mortgage and real estate.
“You don’t need to become an influencer. You need to become unmistakably useful.”
Investment and qualification
A serious system for proven producers.
The Super Agency is built for established producers doing $30M or more annually, along with teams and organizations ready to invest in long-term authority. Individual producers at $10M and above may apply, and are the strongest fit as part of a team or multi-user engagement where the system compounds across more people.
Resources are informed by real execution from top producers originating $30M to $100M annually, including Scotsman Guide-ranked professionals. This is a multi-year authority build, not a fast lead source, and it rewards producers ready to show up, execute, and stay consistent.
$30M+ core producer fitTeams, organizations, and qualified $10M+ individual producers may apply.
Organization setup$2,500One time · per organization, not per person
The Authority System$2,000Per month · ongoing execution and access
Second user$1,500Per month, when added during organization onboarding. Two or more users: $1,500 a month per user.
Onboarding 5, 10, or more?Group packages are available, with custom structures for larger teams and organizations.
12 / QUESTIONS, ANSWERED
Know what you’re
stepping into.
01Is this another coaching program?+
No. Strategy and education are included, but the Authority System is built and executed with you. We deliver the website, AI prompts, content structures, resources, distribution ideas, templates, and support so you don't have to become a marketing technologist.
02Who qualifies to work with The Super Agency?+
The system is built for established producers doing $30M or more annually, plus teams and organizations. Individual producers at $10M and above may apply and are typically the best fit within a team or multi-user setup. If you're earlier in your climb, The Authority Lab paid membership is the place to start.
03What is included in the website setup?+
Each website is customized to your brand, colors, logos, links, three headshots, four foundational YouTube videos, CRM, corporate support, and existing platforms. If you change companies, we update the logos and links rather than rebuilding your authority from zero.
04What does the investment look like?+
The standard investment is a one-time $2,500 setup per organization and $2,000 per month. A second user joining during organizational onboarding is $1,500 a month. Two or more users are $1,500 a month per user. Packages are available for groups of five and ten, with custom offers for larger teams and organizations.
05Do you use paid digital advertising?+
No. The system is designed to compound through useful content, SEO, AEO, GEO, owned platforms, existing corporate resources, relationships, collaboration, and consistent organic distribution, not dependence on digital ad spend.
06Are Media Days an additional cost?+
No. Media Days, content strategy, production guidance, remote capture support, editing, and content packaging are built into the Authority System. The first Media Day is always in person. Travel involving flights and hotel accommodations may require an additional quoted fee.
07Is this a set-it-and-forget-it program?+
No. The Authority System is collaborative and requires preparation, coachability, and consistent participation. You'll be trained, challenged, and supported as you improve on camera, use new digital tools, build more digital real estate, and create stronger conversations.
08How does the built-in media library work?+
Active clients receive a Dropbox-powered Digital Asset Management library organized by title, content type, and month. No Dropbox account is required. Finished assets are downloadable from phone or desktop, and clients can upload timely footage to the same folder for their account manager to edit and return.
Private application
Become the answer your market trusts.
Tell us where you are now and what you want the Authority System to make possible. Every application is reviewed for production, fit, and readiness to execute.
SEO, AEO + GEOBuild answers AI and search can understand.Relationships includedCalls, workshops, events, and collaboration.Your platform includedCustom website, prompts, resources, and support.
Equal Housing Opportunity