PRICING / THE AUTHORITY SYSTEM
Learn the work in The Authority Lab, have The Authority System done for you, or build around your whole team. Every offer and service has a clear price.
Check Your AI Visibility ↗01 / WAYS TO WORK
LEARN IT
Learn to build your own authority with live guidance, practical resources, and a member community. You do the work with support.
$500 a month
Founding members: the first 20 lock in $400 a month for as long as they stay.
DONE FOR YOU
Have your website, content, and search visibility built and managed for you, with strategy and production in one relationship.
$2,000 a month$2,500 setup. One user.
$1,500 a month per user for 2 or more.
BUILT FOR YOUR TEAM
Bring authority building to your whole team with membership, workshops, and dedicated production scoped to your organization.
Custom quote
02 / SERVICES
Choose the service that matches your next move. Each card explains the work and its price. Select one to discuss your project with that service already selected.
Make your expertise easier to discover in search, AI answers, and the media.
Find out how your business appears in AI-generated answers. Get a written report to understand your visibility and where it needs work.
Help people find your expertise through search engines and AI answers. SEO covers search rankings; AEO and GEO focus on how answer engines and generative AI discover and reference your business.
Included in The Authority SystemA custom website that presents your expertise, services, and proof clearly, giving prospective clients a place to understand your business and take the next step.
Included in The Authority SystemBuild recognition beyond your own channels through public relations. Give your expertise and brand story a place in the wider conversation.
Choose a production service or ongoing help sharing your story.
An on-site production day that turns your expertise into an edited content library. Create material to share across your website and social channels.
Included in The Authority SystemBring your business to life through a brand story or a client testimonial. Give prospects a clearer picture of who you are and why clients choose you.
Turn conversations and expertise into a video podcast episode. A format for sharing ideas, interviewing guests, and letting an audience get to know you.
Ongoing management of your social presence to keep your brand and expertise in front of your audience, without handling every post yourself.
Choose the coverage or film that suits your occasion.
Capture the people, moments, and atmosphere of a shorter event with video and photography. Choose half-day coverage for a focused occasion.
Video and photography coverage for a full event day. Choose this for occasions with more sessions, activity, and moments to capture.
Turn an event into a recap film that brings its highlights and atmosphere together. Share the experience with people who attended and those who missed it.
03 / VALUE COMPARISON
| Included in The Authority System | Bought separately |
|---|---|
| Custom authority website | $15,000 one time |
| Media Day every month | $5,000 a month |
| SEO, AEO and GEO program | $5,000 a month |
| Total bought separately | $15,000, then $10,000 a month |
| The Authority System | $2,500, then $2,000 a month |
04 / WHO THIS IS FOR
05 / QUESTIONS, ANSWERED
Yes. Apply when you're ready for done-for-you execution. We'll review your goals and fit, then confirm your setup, user count and scope before you move.
We'll confirm the scope, commitment and agreement terms before work begins. Ask about the terms for your chosen offer during your visibility review.
Travel requiring flights and hotel accommodations is quoted separately. We'll confirm any travel costs before scheduling your Media Day.
Yes. You can request an individual service from the choices above. Recurring services use the monthly pricing shown; one-time services don't require the full Authority System.
No. Members get their own company's approval before posting.