Hospitality, Nightlife and Beverage
itsBetterOnTheBeach and Beachspot Advertising
Beachspot's portfolio (Exit66, Blondies, Spazio, Rokbar FTL Beach) needed to shift Fort Lauderdale Beach from a Spring Break reputation toward a lifestyle destination, and the "It's Better On the Beach" campaign was born for the 2012 to 2013 New Year programming. Promotional material included custom logos, graphics, and more, and the imaging, promotions, and slogans remain in use around the Fort Lauderdale Beach area to this day.
The relationship
Beachspot's portfolio (Exit66, Blondies, Spazio, Rokbar FTL Beach) needed to shift Fort Lauderdale Beach from a Spring Break reputation toward a lifestyle destination, and the "It's Better On the Beach" campaign was born for the 2012 to 2013 New Year programming. Promotional material included custom logos, graphics, and more, and the imaging, promotions, and slogans remain in use around the Fort Lauderdale Beach area to this day.
Visit the live brand