Yachts and Marine
VanDutch Yachts
VanDutch is an internationally known, award-winning Dutch yacht brand that arrived with a global client base and needed to build an American one. The Super Agency launched its USA Brand Immersion division in 2012 to create USA-specific digital assets for VanDutch and sister brand Zeelander, focused on the HNWI and UHNWI market, with a custom site in a Porsche Design North America style and creative such as "Arrive in Style, Leave an Impression" for VanDutch Miami.
The relationship
VanDutch is an internationally known, award-winning Dutch yacht brand that arrived with a global client base and needed to build an American one. The Super Agency launched its USA Brand Immersion division in 2012 to create USA-specific digital assets for VanDutch and sister brand Zeelander, focused on the HNWI and UHNWI market, with a custom site in a Porsche Design North America style and creative such as "Arrive in Style, Leave an Impression" for VanDutch Miami. The client reports growing from three yachts internationally to over sixty-three sold in the first three years of the U.S. launch. The brand now operates as Pardo Yachts, and its former owners lead One Marine Group. Recognized as a 2013 International Award Winner for Best Yacht Design. See Appendix A for the GROOT story framing.
Visit the live brand